Uniting eight of China's most interesting artists and design firms, and eight of the West's most exciting artists and design firms, and eight of the West's most progressive musicians to interpret the ideas and passions that connect us all--by sharing and expressing one of eight themes:
Happiness; Active; Human collaboration; Peace on Earth; Individual perseverance, Healthy world; Uplifting moments; Global Harmony.
To search out an answer to the questions:
What opens your heart?
What does good fortune look like?
What makes you smile?
What fuels your desire?
How do you live in Harmony with the environment?
What do you wish for the world?
What makes you happiest?
The result is we8: A vision and soundtrack that celebrates the infinite possibilities that await us when the doors are flung wide-from East to West, from culture, from me to you.
Some of the most jaw-droppingly gorgeous soda packaging bottles ever seen. The eight bottles are already circulating in various markets, and collectors are already rushing to get their hands on these unique Coke limited edition bottles.
The vision and soundtrack are available now "for a whole new world living on the Coke Side of Life."
Moreover, Coca Cola is giving you the opportunity to design your own?
Yep, Coke allows you to input your own designs for others to check out and assess.
Many creations are already on the roll, and you can check it all out at we8.coca-cola.com
The Peace on Earth Bottle was created by Joyn Viscom.
'Peace = lotus + bottle. Red balloons and white birds morphing from origami airplanes symbolize the message of peace. As messengers, the four children in white are sending the message of peace to people from all over the world.'
The Happiness Bottle was created by Wang Xu.
'The Haha mirror shows happiness you can see. Hahaha is the sound of someone laughing, full of happiness.'The Uplifting Moments Bottle was created by MeWe.
'Now, we are trying to put imagination back to the aluminum bottle. With the gemstones, when the Coca-Cola logo faces you, you discover the word ‘happy.’ And the butterfly bottle symbolizes beauty and the most uplifting moment when its transformation takes place.'The Human Collaboration Bottle was created by Milkxhake.
'Coming from all over the world yet sharing the same sky, we start everything with a loving heart, so that our world will be even more beautiful.'The Active Optimism Bottle was created by Chen Shao-hua.
'Nothing visual can fully represent the multi-faceted meanings of happiness. But the artist turned to popular text messaging and his blog to ask to young Chinese people: What words say happiness to you? He then selected 8, 4-character words, which most represent the idea of happiness among young people, and placed the words in the mouth of the laughing Bodhisattva—a traditionally hilarious Chinese symbol.'The Individual Perseverance Bottle was created by Jiang Hua.
'The horizontally extending pattern is actually Coca-Cola in Chinese characters. They are used to wrap around the bottle. Customers in China might be able to guess its meaning. The geometric pattern also reminds the user of the organic shape of the Coke bottle.'