






This is ARABAD'S exclusive Zone in Sirdab; Ready for one deep dive? Then, plunge eyes first into Zone's blown Creative Bubbles; let your Mind do the walkin'--Take your Time in this charming and insightful Discovery Journey through distinctive Communication...Sirdab Bubbles is a Free Play with Design, Life and Art; an opportunity thru this recollection of creative droplets, to produce a new Dynamic Mind and engage in mental & physical creative experiences. Enjoy the Surf..









“How do you do something new with something timeless? We had only one answer: reverse the proportions;”This is how the two Dutch fashion designers Viktor & Rolf express it. So the designers kept all the traditional graphic features of champagne (bottle, cork, ice bucket, glass, and labels) but thought that if champagne could turn one’s head, it was only necessary to reverse all these visual elements to amplify this impression, and especially to differentiate the Piper Heidsieck brand from its competitors by recreating the packaging of the champagne.






'Peace = lotus + bottle. Red balloons and white birds morphing from origami airplanes symbolize the message of peace. As messengers, the four children in white are sending the message of peace to people from all over the world.'
'The Haha mirror shows happiness you can see. Hahaha is the sound of someone laughing, full of happiness.'The Uplifting Moments Bottle was created by MeWe.
'Now, we are trying to put imagination back to the aluminum bottle. With the gemstones, when the Coca-Cola logo faces you, you discover the word ‘happy.’ And the butterfly bottle symbolizes beauty and the most uplifting moment when its transformation takes place.'The Human Collaboration Bottle was created by Milkxhake.
'Coming from all over the world yet sharing the same sky, we start everything with a loving heart, so that our world will be even more beautiful.'The Active Optimism Bottle was created by Chen Shao-hua.
'Nothing visual can fully represent the multi-faceted meanings of happiness. But the artist turned to popular text messaging and his blog to ask to young Chinese people: What words say happiness to you? He then selected 8, 4-character words, which most represent the idea of happiness among young people, and placed the words in the mouth of the laughing Bodhisattva—a traditionally hilarious Chinese symbol.'The Individual Perseverance Bottle was created by Jiang Hua.
'The horizontally extending pattern is actually Coca-Cola in Chinese characters. They are used to wrap around the bottle. Customers in China might be able to guess its meaning. The geometric pattern also reminds the user of the organic shape of the Coke bottle.'







While the art and design worlds are trying to reconcile their differences and work together, Cary Lietzes of ARTCO is working to bring artists and major corporations closer, by creating branding that is visually stimulating and unique. Design has a long history of struggle with the mass market but Lietzes has pioneered a fresh approach to the subject and carved out an intricate niche for herself and the artists and brands with which she works.
Using her knowledge of fashion, marketing and publishing, Lietzes recognised the need for new blood in the marketing world and identified current artists whose forward thinking and creativity suited these needs.
Hence, ARTCO's current project with Pepsi is not surprising, but is refreshing.
ARTCO has assembled 10 artists to design the Pepsi cans for the company's 4 biggest markets.
Very specific guidelines were set, along with some technical restrictions in relation to Brand Pepsi.
For instance, artists were only allowed to work within 6 colors, 5 of the 6 were Pepsi designated colors; not more than 20% of the design could be in red, in order not to be confused with you know who, "Always NANANA"...
The challenge was even greater with such a limited creative framework; however, the wide exposure, artists will be getting as a result, is by itself a satisfying reward.
The 10 different designs will be sold worldwide, with the new designs rolling out in select countries before expanding to more locations throughout the year, reaching a wide cultural mix.
USA / NICK Z; China / STELLA LAI; Puerto Rico / DZINE; Korea / YOON LEE; Brazil / AVAF; India / THURKAL & TAGRA; UK / JON BURGERMAN; Russia / DUBOSSARSKY & VINOGRADOV; Mexico / FERNANDA BRUNET


