Four poster execution aesthetically enhanced by a great use of typography for the Beluga Bar of Mumbai's Intercontinental Hotel, India; this copy-based campaign has been conceptualised and designed by IBD Hakuhudo Percept, Mumbai.
The ads seem to target the yuppie new Indian elite who love to play the "gauche caviar" card, but with money to spend, who cares about politics!
To paraphrase the popular 80s show "lifestyles of the rich and famous" motto "Vodka wishes and caviar dreams!"
The ads seem to target the yuppie new Indian elite who love to play the "gauche caviar" card, but with money to spend, who cares about politics!
To paraphrase the popular 80s show "lifestyles of the rich and famous" motto "Vodka wishes and caviar dreams!"
The copy reads:
"The Vodka and Caviar Evenings. From 22nd August - 30th Sept, '08.
At Beluga. Be there comrade."
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